SIDIOCRATE
Audience Discovery As A Performance Lever
6x ROAS
8.73% CTR on the winning asset
300% increase in spend at below-benchmark CPA
THE PROBLEM
SidioCrate builds industrial-grade modular storage crates — a patented divider system, 1,000-pound load ratings, the kind of product that earns loyal customers once they find it. The challenge was finding more of them. Growth meant discovering who else needed this product and hadn't been told yet — a strategy problem before a creative one, and most brands try to solve it by testing creative instead of testing audiences.
THE SOLUTION
I led strategy and creative direction, pairing persona testing with social listening across Reddit, X, and Instagram — reading what actual owners said, complaints included, to find where the product was already being used and never marketed. The concept we built delivered 6x ROAS against a 4x benchmark and an 8.73% click-through rate, held CPA below target as spend scaled 300%, and opened a segment the brand had never targeted.
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
VIDEO EDITING: CK SPITLER
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
ANIMATION: CK SPITLER
DESIGNER: NATACHA SCHMITT