THE PROBLEM

Fanatics Betting & Gaming needed more creative, faster. Their paid social program wasn't short on ideas; it was short on capacity. Every static ad was built by hand, one at a time, which meant fewer net new concepts made it into testing and the concepts that were already winning never got the iterations they deserved. In performance creative, production volume is the ceiling on how much you can learn.

THE SOLUTION

I led our design and production team through a rebuild of how the work got made. We built a creative asset and element library in Figma, then used native components and properties to turn our strongest layouts into dynamic templates featuring toggles to switch elements on and off and dropdowns to swap variables in seconds. Production time dropped 70% and static output climbed 60%. The hours we recovered went back into what can't be automated: video production rose 40%, the higher-effort work that moves performance.