SAGA FITNESS
Rapid Sprint Testing Turns Learning Into Scale
55% decrease in CPA
197% increase in ROAS
500% increase in conversion period-over-period
THE PROBLEM
SAGA Fitness makes premium wireless blood flow restriction training bands. Genuinely novel technology with a premium price tag and big goals.
Previous paid media initiatives had been flat and this year the team needed to hit a home run for BFCM. The brand needed to launch it properly, learn which value propositions actually moved their audience, and do it in time for Black Friday.
THE SOLUTION
I led strategy, creative direction, and copywriting while we ran three rapid sprints back to back.
Each one read the results of the last: find the lanes worth pursuing, kill what didn't work, then scale the winning claims and creative hard.
The results: CPA fell 55%, ROAS climbed 197%, and POP conversions increased by 500% proving that an iterative test cycle doesn't need months or a big budget to pay off.
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
EDITOR: JUSTIN MOORE-BROWN
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
EDITOR: JUSTIN MOORE-BROWN
DESIGNER: NATACHA SCHMITT
DESIGNER: NATACHA SCHMITT
EDITOR: JUSTIN MOORE-BROWN
DESIGNER: NATACHA SCHMITT