Justin Moore-Brown

Shortstop BBQ Menu

Client: Shortstop BBQ
Project: Take-Out Menu

Shortstop BBQ is a family-owned and operated food truck turned restaurant cooking up delicious Carolina BBQ throughout Southern California.

The Problem: Shortstop BBQ needed a take-out menu that looked good enough to serve as their in-store menu as well. They had some delicious looking photos but lacked a cohesive identity through their collateral and wanted to use this menu as their keystone piece.

The Solution: With the photos they had, it wasn’t hard to decide to use this menu as an opportunity to show them off. They also had a great identity with some very iconic textures and colors which I carried throughout the menu. The rest was just a matter of organizing the menu’s content in an intuitive manner and let the food do the rest!

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