Project: 90 Days of Bonfire Client On-Boarding Map
Bonfire is an online marketing agency that worked with small and medium-sized businesses by developing simple, turn-key website solutions that would then be published to over a hundred different listing websites, both locally and nationally, to help get them found by potential customers searching for their services online.
The Problem: The team at Bonfire wanted to provide a visual walkthrough of the on-boarding process to provide all new clients with a glimpse at the key milestones that they would be working towards over the next 90 days. This was an important accountability tool to provide clients so they wanted to provide them something more than a sterile checklist of line items.
The Solution: I wanted to inject a bit of Bonfire’s campfire culture into what could have been a mundane piece of paper. The objective here was to show clients that bonfire was more than simply a service-providing machine, but a results-driven company with personality. The resulting collateral piece was a fun treasure map that detailed important milestones for the customer that was included in all new client welcome kits.