Client: Bonfire
Project: Comparison Brochures

Bonfire is an online marketing agency that worked with small and medium-sized businesses by developing simple, turn-key website solutions that would then be published to over a hundred different listing websites, both locally and nationally, to help get them found by potential customers searching for their services online.

The Problem: The team at Bonfire wanted to create a visual that could be displayed on the website, and also included as a collateral piece in the prospective client kit sent out to businesses that have requested additional information. They wanted something that illustrated the fact that “if you’re not getting found online, your competitors are.”

The Solution: A double-sided, tri-fold brochure that was essentially the same image, but showing the one major difference: what happens with Bonfire, and what happens without.