Bonfire “We Do Listings” Poster
Client: Bonfire
Project: Listings Flyer & Poster
Bonfire is an online marketing agency that worked with small and medium-sized businesses by developing simple, turn-key website solutions that would then be published to over a hundred different listing websites, both locally and nationally, to help get them found by potential customers searching for their services online.
The Problem: The team was having was in describing their services, specifically the listing services, to new clients. The number of publishing websites was proving difficult to communicate (i.e. information overload) and they wanted to develop a visual that they could provide potential customers to quickly communicate the number of various listing sites they would be working with.
The Solution: A large-format poster which showcased the logos of all of the listing sites that was printed and included in the on-boarding welcome kit that all new clients received. This piece was so effective that they included smaller versions of this in presentations and even printed as an in-house collateral piece hung in the lobby.
ATX Identity
Client: ATX
ATX is a physical therapy company run created by Elizabeth Logue, a long-time physical therapist who believed in incorporating various elements of yoga, meditation, prayer, and focused breathing into her physical therapy practice. Her goal was to create a program that provided a low-impact, highly-focused routine to stimulate blood flow and increase range of motion.
The Problem: Elizabeth and the ATX team needed an identity for ATX but didn’t know where to begin. She communicated that it was important to her to have a modern feeling logo (no serifed “old” fonts), that the logo conveyed movement and energy, and that purple and yellow were the colors she’d like to use.
The Solution: After some initial conversations and mood boarding with Elizabeth and a few rounds of iterations, I settled on a minimal typeface and a stylized “X” that moved the viewer forward and had an upwards hilt which was reached after determining that ATX was not only meant to rehabilitate but to lift ones-self up through positivity.
Vogue Salon Wall Graphic
Client: Vogue Salon
Vogue Salon is a high-end hair salon with 2 locations in Orange County specializing in men’s and women’s hair, as well as make-up and various spa services. They pride themselves on the training and continued education all of their stylists go through on a regular basis to ensure that they are on the cutting (pun most definitely intended) edge of the fashion trends.
The Problem: The Vogue Salon team were getting set to open their second location in Laguna Beach and they were in need of a graphic solution on their 4 panel glass frontage. The entrance was a bit obscured and at an awkward size, but with all that frontage they wanted to really make something stand out.
The Solution: The Vogue Salon team were great to work with and they loved the less is more approach to their store front. The image is one that was used throughout their brand from printed collateral to their social pages and they’ve received numerous comments about how striking the image is. Additionally, the panels stack from right to left which leave the last panel on top, appropriately displaying store information when they are open for business. This piece won a platinum level Hermes award for design and remains one of my favorite projects to have worked with them on.
Shiny Squirrel Identity
Client: Shiny Squirrel
Project: Brand Identity
Shiny Squirrel is a full-service marketing company located in Newport Beach, CA that works with small and medium-sized businesses to provide affordable marketing solutions ranging from print/web design to social media strategy.
The Problem: The name “Shiny Squirrel” started as an internal joke after seeing a squirrel wearing a suit of armor, so the SSQ team wanted it to have that same personality. Overall guidance favored modern type with vintage appeal, but they wanted their identity to be scalable on all formats as well as a developed icon set beyond just the logomark.
The Solution: After several rounds of ideation through moodboards, sketches, and font choices, I was able to provide the team with a versatile and memorable identity that included the logo-mark as well as two icons that played towards the name (the golden squirrel and the acorn) that could be used as favicons, social media avatars, and design elements.
Shescookin.com Identity
Client: Shescookin.com
She’s Cookin’ from the heart brings you simple + seasonal, heart-healthy, low sodium recipes and a delicious panoply of stories for the food enthusiast, including restaurant reviews, farm tours, cocktail capers, and culinary travel both near and far. Priscilla Willis, the author and chief creative behind She’s Cookin’, has been interested in health and nutrition since her teens and holds a teaching certification in Family & Consumer Sciences. Her focus on heart healthy, low sodium recipes is driven by her husband’s fourteen year struggle with heart disease.
The Problem: Priscilla wanted a logo that conveyed the main aspect of her blog which was promoting heart healthy recipes. She wanted a logo that felt fresh, conveyed the sense of life and growth and wanted the logo to have a strong, iconic feel.
The Solution: The resulting logo gave the ShesCookin brand a strong visual identity that blended the heart healthy theme of her site with the fresh, organic cooking aspect. The logo has sense been updated to reflect an additional theme of the site which focuses on travel. You can see this element carried through the website’s header shown below.
OC Biz Blog
Client: OCBizBlog.com
OC Biz Blog is a small business marketing blog run by Steve Averill that provides it’s readers spotlights on local success and failures in the business world, case studies in digital marketing, as well as his own thoughts and experiences navigating the crowded business space in Orange County.
The Problem: When Steve launched OC Biz Blog, he wanted a strong visual anchor representing “OC” to develop his brand around and something that felt like it fit within his world (at the time) working in the print publication world. This logo needed to work well as the featured image of his website’s header, but also wanted it to be scalable to fit stationary and more.
The Solution: An iconic “O” that very clear represents the city and a strong nod to Orange County (more like an direct point to be honest) and slab-serifed font that gave the brand an updated take on the newsprint/publication feel. This logo won an Honorable Mention Hermes award in 2008.
Chunk N Chip Tangs Tower Flyer
Client: Chunk N Chip
Project: Promotional Flyer
Chunk-N-Chip is a family-owned business that creates smiles & seasonal Craft Ice Cream Sammiches®: oven-warmed, ooey-gooey cookies served with honest-to-good ice cream featuring fresh, simple, premium ingredients (locally sourced when possible).
The Problem: Claudia and the Chunk N Chip team were looking for a way to promote their eating challenge on their food truck called “Tang’s Tower” named after one of their regulars who first put this beast together. The request was to create a letter-sized flyer that featured a fun, vintage feel, and a graphic of the Tower, along with the necessary information about the challenge.
The Solution: The resulting flyer featured a minimalist graphic of the tower, which had a fun, modern-vintage vibe, which looked good as a flyer or printed as a large poster and displayed on the truck or at an event.
Chunk N Chip Sales Kit
Client: Chunk N Chip
Project: Catering Sales Kit
Chunk-N-Chip is a family-owned business that creates smiles & seasonal Craft Ice Cream Sammiches®: oven-warmed, ooey-gooey cookies served with honest-to-good ice cream featuring fresh, simple, premium ingredients (locally sourced when possible).
The Problem: The Chunk N Chip team needed a sharp looking media kit to use when pitching corporate clients for event catering opportunities.
The Solution: The resulting brochure displayed catering information, a menu of the Sammiches® available for catering events, and full-page hero images of some of the most popular varieties. Armed with this brochure, and a smaller tri-fold version to use as a leave-behind, Chunk N Chip was able to scale their sales efforts and saw a 300% increase in their catering business over the previous year developing a key part of their business.